Whether the medium is written or spoken, words matter. Words have the power to lift a heart, change a mind, shift a perspective. As speakers, we encourage and inspire when we deliver a message to an audience. It’s the verbal exchange through which we work our magic and share our gift. Whether in person or virtual, put us in front of an audience, and we’re at home. But it’s not all one and none of the other. To be their best, all speakers should be writing.